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on July 20, the 2022 semi-annual China property industry trend report meeting and the 2022 China city property service satisfaction research results conference held by the east China branch of the China index research institute were held in Hangzhou. More than 80 enterprises and units participated in Greentown Service, Nandu Property, Sunac Service and Everyone Service.

the theme of this meeting is "light of service, innovative link". the main theme is macroeconomic trends and property policy orientation. the meeting summarized the current situation of the property industry in the first half of 2022, called for grasping the industry trend, broadening the development ideas of the industry, and providing reference for property service enterprises to optimize their service and management modes.

policy encouragement, many factors affecting the development of the industry pressure

review the external development factors of the property industry in the first half of 2022, although from a policy point of view, the property development is mostly encouraged and supported, but from a capital point of view, the overall market valuation has fallen, in addition to its own early market overheating, but also affected by the external environment and upstream real estate industry factors. On the other hand, the industry's internal market concentration continues to increase, with the market share of the top 100 properties exceeding 50% for the first time in 2021, reaching 52.31 percent.

Go ahead independently, take multiple measures and expand the scale, and diversify the track

From a long-term perspective, the supply capacity of real estate related parties will be further weakened, and independent marketization will become an important development trend of property service enterprises in the future. In the face of changes in the market environment, property companies actively take countermeasures. On the one hand, they expand their service area and improve their management scale by increasing market-oriented expansion, equity cooperation, mergers and acquisitions and other channels. On the other hand, the importance of value-added services in revenue and profits has become increasingly prominent. Property companies have shown their magic on the road of diversified development. In the field of community value-added services, they continue to deepen their business around "people", "goods" and "market. At the same time, property companies continue to extend the service space, open urban services and other emerging areas of the blue ocean market.

quality-based, return to essence, match quality and price

according to the national property service satisfaction results in 2022, the overall satisfaction score of the industry was 78.1 points, down 2.6 points from last year. In recent years, the trend of steady increase in industry satisfaction evaluation scores was broken for the first time this year. Property enterprises need to pay more attention to quality service and return to the essence of service in the process of development and operation. On the other hand, high-quality service still has premium space, among which cleaning, pension and education become the community value-added service content that owners most expect to open.